Indriya, the jewellery brand from the Aditya Birla Group, has opened its fifth store in Delhi, located in Pitampura. The store features a kaarigari room and a dedicated bridal lounge, aimed at providing customers with customisation and craftsmanship insights.
The store also marks the launch of Indriya’s first bridal collection, which includes bangles, naths, mathapattis, haathphool, and rings. The collection offers a mix of traditional and minimalistic designs, catering to changing bridal preferences.
Sandeep Kohli, CEO, Indriya said, “Jewellery today is more than an investment—it is an expression of identity. At Indriya, we focus on distinctive designs, personalised services, and authentic regional influences. With the launch of our new store in Pitampura, Delhi, we continue to bring our craftsmanship to a wider audience in a locality known for its vibrant culture and discerning shoppers. Through our debut bridal collection, we continue to offer jewellery that resonates with women on special occasions, especially weddings.”
Launched in July 2024, Indriya offers a range of diamonds, gemstones, and artisanal gold jewellery. The brand focuses on craftsmanship and personalised services, positioning itself as a destination for wedding jewellery and occasion wear.
