Indriya, the jewellery brand from the Aditya Birla Group, has unveiled its first-ever bridal collection at its flagship store in South Extension, Delhi. The new collection features a range of designs in gold, diamonds, and polka, tailored to brides who seek both comfort and style on their special day. The pieces, including bangles, naths, mathapattis, haathphool, and rings, offer options for a variety of bridal aesthetics, from minimalist to regal, for every wedding function.
Sandeep Kohli, CEO of Indriya, commented, “Jewellery is evolving from a simple investment to a powerful statement of individuality. Our bridal collection reflects the deep bond a woman has with her jewellery, especially during her wedding. It also offers designs for all the important people in the bride’s life.”
The flagship store, spanning 10,000 square feet, offers a dedicated bridal experience with a kaarigari station and two bridal lounges where brides can enjoy personalized consultations with stylists. The store aims to provide an immersive shopping experience that highlights the brand’s commitment to craftsmanship and customer service.
Shantiswarup Panda, CMO of Indriya, said, “This collection merges our heritage with contemporary designs, creating jewellery that reflects the unique journey of each bride. Indriya aims to be the premier destination for bridal jewellery in India.”
Indriya’s new store offers a tailored experience for brides to explore exclusive designs and find the perfect pieces for their weddings.
Abhishek Rastogi, Head of Product Design, Research & Development, stated, “Crafting this Bridal Collection was about understanding cultural nuances and blending them with the aspirations of today’s brides. Every piece is infused with a mix of heritage craftsmanship and modern design.”
