ace turtle, India’s premier technology-native retail company, announced the introduction of the renowned lifestyle apparel brand Dockers® to the Indian market. The first retail store, located in Delhi’s Pacific Mall, Pitampura, marks the beginning of this collaboration, with an upcoming dedicated e-commerce website set to enhance the online shopping experience across India.
Dockers® is recognized for its timeless and versatile clothing, particularly in khaki, offering a wide range of apparel and accessories for both men and women. The brand, known for superior comfort and versatile style, maintains its focus on classic khaki while expanding its offerings to cater to a broader spectrum of shoppers in both professional and personal spheres.
The store provides an immersive shopping experience reflecting the Californian spirit. Customers can explore Dockers’® latest collections, engage with the brand’s heritage through interactive displays, and receive personalized styling advice from expert staff.
The dedicated Dockers® website will offer Indian consumers convenient access to the brand’s complete range. With user-friendly navigation, secure payment options, and seamless delivery, customers can now shop online for their favorite Dockers® products from anywhere in India.
“We are thrilled to introduce the globally renowned Dockers® experience for fashion enthusiasts across India with the launch of our exclusive retail store in Delhi. The store exemplifies our commitment to providing consumers with an unparalleled shopping experience. We intend to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers® to millions of Indian consumers through relevant online and offline channels. Our tech-enabled pan-India reach, data-driven approach and deep consumer understanding will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market,” comments Nitin Chhabra, CEO, ace turtle on the launch.
“We are incredibly excited to reintroduce Dockers® to India, marking a significant milestone in our global expansion journey. The Indian market presents a tremendous opportunity for us to connect with a new generation of consumers who appreciate quality, comfort, and style. Our partnership with ace turtle will ensure that we deliver the authentic Dockers® experience to consumers across the country,” Natalie MacLennan, CEO, Dockers® shares the brand’s perspective.
About the Brand
The Dockers® brand, a division of Levi Strauss & Co., has been a khaki pants authority for nearly 40 years, revolutionizing men’s fashion globally. Today, it has evolved into a casual lifestyle brand for both men and women, available worldwide.
ace turtle, India’s leading tech-native retail company, is driving the next phase of transformation in the retail industry. Vertically integrated from design to local manufacturing and marketing, the Bengaluru and Singapore-based company uses proprietary technology powered by data science to meet evolving consumer expectations. Ace Turtle is the exclusive licensee of iconic global brands Toys“R”Us®, Babies“R”Us®, and Dockers® for India and other South Asian markets.
