Tech-native retail company, ace turtle, has launched the second Indian retail store of Dockers® in Dehradun. The new store is located at the Mall of Dehradun, the largest retail destination in Uttarakhand.
Dockers®, globally known for its khaki pants and versatile apparel, offers a range of clothing and accessories for both men and women. The brand aims to cater to Dehradun’s growing base of fashion-conscious consumers with a curated selection of its latest collections.
Nitin Chhabra, CEO of ace turtle, stated, “This expansive store reflects our dedication to offering consumers a seamless shopping experience. We intend to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers® to millions of Indian consumers through relevant online and offline channels. We will be opening more stores across Indian cities in the future.”
The Dockers® store in Dehradun features a design that reflects the brand’s California roots, offering customers an immersive shopping experience, complete with personalised styling advice.
Natalie MacLennan, CEO of Dockers® emphasised the importance of expanding the brand’s footprint in India, which is seen as a high-potential market. “Our collaboration with ace turtle ensures that we can deliver our signature blend of style, comfort, and innovation to a new audience, strengthening our brand’s legacy in this dynamic region,” she adds.
With ace turtle as a licensing partner, Dockers® launched its first Indian store in New Delhi earlier this year, alongside a dedicated e-commerce website, www.dockers.in. The brand is also available at department stores like Shoppers Stop and Kapsons, as well as online platforms such as Amazon, Myntra, and Ajio.
