Accessorize London, known for its fashion accessories, is bolstering its presence in India’s thriving travel retail sector. With live stores already operational at Bengaluru Airport (2 stores), Hyderabad, and Delhi, Accessorize London is set to expand further with two new upcoming stores in Pune and Hyderabad. The expansion aims to tap into the growing demand for quality fashion products within India’s travel hubs.
The collections at these outlets will feature a diverse array of fashion accessories, including earrings, necklaces, scarves, sunglasses, and stationery, catering to the varied tastes of travelers. This move comes at a time when the Indian travel retail market is on a rapid growth trajectory, projected to reach US $ 5.40 billion by 2029, with a compound annual growth rate (CAGR) of 21.59% during the forecast period (2024-2029), according to Mordor Intelligence.
Recognizing the burgeoning opportunities in the travel retail space, Accessorize London aims to meet the increasing demand for premium fashion offerings within airport premises. The brand’s expansion aligns with the rising tourism in India, where both international and domestic travelers seek out gifting accessories and souvenirs, indulging in last-minute shopping at airports.
“Expanding into India’s thriving travel retail sector is a strategic move for Accessorize London as we strive to establish ourselves as a prominent player in this market. The travel retail segment presents an ideal opportunity to cater to customers engaging in spontaneous and convenient shopping experiences. It aligns with our commitment to delivering top-quality accessories that ensure utmost customer satisfaction,” Saurabh, CEO of Planet Retail Holdings Pvt Ltd.
With a strong foothold in retail, direct-to-consumer (D2C), and e-commerce platforms, Accessorize London aims to position itself as a key player in the niche market of travel retail, diversifying its presence across India.