Allen Solly, a brand from Aditya Birla Fashion and Retail, has launched its largest store in India, located in the upscale Banjara Hills area of Hyderabad. The store spans 5,300 sq. ft. across three levels and aims to provide a comprehensive retail experience for fashion enthusiasts in the city.
The new store features an updated visual identity that enhances the in-store experience while reflecting the brand’s heritage, including its Nottingham roots and signature Stag logo. The layout is designed for a seamless shopping journey, showcasing over 10,000 styles, an exclusive wedding studio, and on-site professional tailors.
The store offers a wide array of collections for men, women, and juniors. Men’s offerings include smart casuals and business casuals, while women’s collections feature elegant office wear, relaxed weekend outfits, and an extensive range of handbags. The juniors’ section presents trendy and comfortable options for younger customers.
Richa Pai, Chief Operating Officer of Allen Solly, commented on the launch: “We are excited to unveil our flagship store at Banjara Hills, Hyderabad. With this store, Allen Solly embarks on a new retail identity, inspired from our rich Nottingham heritage. We offer an elevated shopping experience that combines sophistication and contemporary design. With a wide array of menswear, womenswear, and an expansive kids’ collection, this store is tailored to the modern Indian consumer who embraces international style trends. We are confident this store will become Hyderabad’s go-to destination for fashion-forward consumers.”
The new Allen Solly store aims to redefine retail shopping in Hyderabad by blending the latest fashion trends with the brand’s heritage. The store is located at Road No 2, Banjara Hills, Hyderabad, Telangana 500034.
About Allen Solly
Allen Solly launched in India in 1993 and created the ‘smart casuals’ category in the country through its positioning, communication, and fashion offerings. A British brand, Allen Solly was introduced in India by Madura Fashion & Lifestyle, a division of Aditya Birla Fashion & Retail Limited. It ranks among the top brands in India and received the highest score in its segment according to the Economic Times Brand Equity survey.
Allen Solly is recognised for its contributions to Western wear for women in India and its ‘Friday Dressing’ concept, which redefines workwear. It is the fastest-growing brand in the industry, with a strong presence in men’s, women’s, and kids’ fashion across the country.
