‘A lot of brands were built with slow growth, we built it with rapid growth’
He augments his current designation with his expertise in retail industry, fashion retail background and education. Mr. Gautam joined bestseller in January 2010 and is leading the business and strategy for the brand in India.
The fashion retail industry is competitive and a place to display strength and power complemented with understanding and foresight, qualities which Mr. Gautam excels at. His forte includes operations from marketing to brand management to business development. In a span of 5 years Mr. Vineet’s vision for making bestseller brands the fastest going brands in India has come through.
This purely attributes to his passion, guidance and leadership that jack & jones, only & Vero Moda are most preferred fashion brands today. Bestseller brands have footprints in 40 plus cities through 168 ebos, 309 sis and online presence going as we speak.
A seasoned professional with over 18 years of experience, Vineet is adept at driving business, strategy, marketing, IT, brand management and business development for all Bestseller brands. He has played a pivotal role in establishment of several retail initiatives for the company, including adoption and seamless integration of technology, concepts like AI, VR, AR etc, in retail. Under his astute leadership Bestseller India has experienced phenomenal growth from just 10 doors to a whooping 1460 doors in a span of 10 years. Currently he leads a team of 3000+ people and envisions big plans for the company for the next decade.
Staying ahead of the game, Bestseller has successfully integrated SAP across all departments with the intent to ensure standardisation of each phasing. Launch of a dedicated mobile app allows employees in various everyday tasks, such as regularisation of attendance, procuring leave requests, generation of pay slips to investment declaration, claiming for reimbursement/imprest money, live training sessions for store staff, organising itinerary. Digital and social platforms are enablers of constant communication. For the company it is an exciting medium and opportunity to engage with their audience and a new way to move inventory in a fast and convenient way.
Mr Gautam reinforces change as the only constant and to be ready for change at any juncture even if one is not prepared for it most times. The retail industry according to him is looking for more consolidation as it helps to increase reach, streamline operations and identify cost savings- a good blend of these could definitely become a game changer.
A man who broke the rules and thought our of the box and built a brand to reckon with, Mr. Vineet Gautam making the right strides and the right noise who is here to stay for times to come!
Prior to assuming his current role, Mr. Gautam led the team at united colors of benetton and handled retail and business development for all brands under ucb. He also headed retail vertical for idea cellular where he had implemented the complete retail strategy for the telecom giant. He has also worked for Wills Lifestyle as operations manager, Café Coffee Day, Domino’s Pizza and Nirula’s. A hotel management graduate from Ihm-Delhi; he has more than 15 years of experience in the retail and marketing sector.
Aiming for bestseller to be India’s topmost fashion retail brand, Mr. Gautam believes in facing each new challenge with grit, dignity and humility. In his free time, Mr. Gautam loves to indulge in some adventure sports and go travelling with his wife.
In a short span, Gautam’s vision for making Bestseller Brands the fastest growing brands in India has come through. This purely attributes to his passion, guidance and leadership that Jack & Jones, Only, Vero Moda, Selected Homme and Junarose are most preferred fashion brands today.
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