Global toy and entertainment giant Mattel, Inc. has announced a new partnership with Indian brand management and licensing agency Dream Theatre. Under this agreement, Dream Theatre will serve as Mattel’s official licensing agency across India, Pakistan, Nepal, Bangladesh, and Sri Lanka.
The partnership covers Mattel’s popular brand portfolio, including Barbie, Hot Wheels, UNO, Fisher-Price, Scrabble, Thomas & Friends, Pingu, Masters of the Universe, and Barney.
Mattel, known for its iconic toys and family entertainment offerings, engages audiences worldwide through toys, digital content, consumer products, and live experiences. Its products are available globally through top retailers and e-commerce platforms.
As the new licensing agency, Dream Theatre will work with top partners across categories to bring Mattel’s brands to life in South Asia, leveraging its strong network and market expertise.
Jiggy George, Founder & CEO of Dream Theatre said, “This partnership presents an incredible opportunity to bring some of the world’s most loved brands to new generations of fans in this region. We look forward to driving Mattel’s continued success through innovative licensing partnerships, localized offerings, and strong collaborations with market leaders in India.”
Meredith Norrie, VP Global Licensing & Consumer Products at Mattel said, “We’re excited to have Dream Theatre as our official licensing agency in India. Their expertise and passion make them the ideal partner to grow Mattel’s brand portfolio, deliver innovative, high-quality products, and strengthen our connection with consumers across India.”
Dream Theatre currently represents a wide range of global and regional brands, including Pokémon, Sanrio, Real Madrid, FIFA, Little Singham, and ChuChu TV, for licensing and merchandising in South Asia.
