Global denim icon Levi’s® has launched its latest campaign, Easy in Levi’s®, featuring music and fashion trailblazer and brand ambassador Diljit Dosanjh. The campaign puts the spotlight on relaxed and loose fits, blending comfort with effortless style.
Known for his trendsetting influence, Dosanjh embodies the campaign’s spirit, showcasing Levi’s® new range of relaxed silhouettes, including the 555™ Relaxed Straight, 568™ Loose Straight, and 578™ Baggy. These fits bring back a ’90s-inspired vibe, offering comfort and confidence for modern wearers.
“With ‘Easy in Levi’s®’, we’re tapping into the growing demand for relaxed and loose silhouettes that marry comfort with style,” says Amisha Jain, Managing Director and SVP, South Asia, Middle East and Africa at Levi Strauss & Co. “Diljit Dosanjh brings this vision to life, proving that when you feel good in what you wear, effortless style follows.”
The Easy in Levi’s® collection is now available at Levi’s® stores across India and online at www.levi.in.
