Footwear-first lifestyle brand Ludic has teamed up with Chennai Super Kings (CSK) as their official footwear partner for the 2025 and 2026 IPL seasons. This marks CSK’s first-ever footwear collaboration, bringing an exclusive CSK-inspired capsule collection of sneakers, sliders, and fragrances to fans across India.
The collection features bold yellow-themed footwear, including the Manjal sneaker with a sock-like fit, the Yellove Toe sneaker with a signature yellow toe, and CloudFrame™ sliders in Banana Chips and Marina Blue. Ludic has also launched four fragrances, blending cultural influences with refreshing scents for men and women.
Ishit Jethwa, Founder of Ludic states, “It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility.”
He further added, “The capsule is a tribute to CSK through and through with the products featuring the franchise’s bold yellow. We hope the fans love it! Moreover, with multiple drops planned and series of engaging activities across online and offline mediums throughout the year, we’ve ensured there is plenty for the fandom to be excited about this season.”
The CSK x Ludic capsule is now available on Ludic’s website, leading e-commerce platforms, CSK’s digital store, and select multi-brand outlets. Fans can also shop the collection at exclusive Ludic kiosks at CSK home games in Chepauk Stadium.
