Footwear-first lifestyle brand Ludic partners with Broadway & FLXY to strengthen its omnichannel presence…
Ludic has entered the offline retail space through a partnership with multi-brand retail outlets, Broadway in Hyderabad and FLXY in Pune. This strategic move will allow Ludic to expand its presence in popular hotspots and establish an offline presence in key markets.
Ludic’s primary target audience for offline continues to remain the same across popular metros. The brand intends to connect with the young, aspirational India across these metros, who crave quality products, premium design, and an India story.
The retail touchpoints will offer Ludic’s diverse range across footwear, apparel and accessories. The brand envisions engaging with consumers in these cities in various ways, including life-sized activations, events and meet-ups, exclusive offline drops and collaborations.
Ishit Jethwa, Founder of Ludic, said, “We are excited to showcase our products’ design-forward approach more tangibly. And going offline allows us to do just that. It will be a great testing ground to capture real-time insights and feedback from customers on design acceptance, category mix and pricing strategies, in turn, helping us iterate and launch better products in future.”
Tarun S, Co-Founder, LiteStore (Parent company of FLXY) said, “We’re excited to partner with Ludic! Their bold, design-first approach perfectly aligns with FLXY by LiteStore’s values. This collaboration brings Ludic’s playful, innovative aesthetic to Pune, and we’re confident it will resonate with our customers.”
Vivek Biyani, Founder, Broadway noted, “At Broadway, we are building a platform where the brands of tomorrow take shape today. We create the environment for new-age brands like Ludic to thrive, disrupt, and redefine shopping. The brands we partner with aren’t just following the change; they are at the forefront of the same.”
Prior this launch, Ludic operated exclusively as a digital brand, selling through its website as well as online marketplaces. The brand sees considerable potential for growth and strengthening its omnichannel strategy through this partnership. It plans to open its exclusive stores in select cities across the country in the future.
Ludic, established in November 2023 by Ishit Jethwa, is a footwear-first lifestyle brand that has swiftly made its mark as a distinctive homegrown label with a passion for design.
