Homegrown footwear brand Yoho marks Women’s Day with the launch of ‘Quoi,’ a vibrant sneaker designed for the modern, fearless woman. Known for functional innovations like Hands-free Blinc and flexible loafers Lofos, Yoho now takes a bold leap into style, competing with global sneaker giants.
Inspired by the French word ‘Quoi’—meaning ‘what’—the sneaker is more than just footwear; it’s a statement of confidence, individuality, and unapologetic self-expression. Designed with a first-of-its-kind blend of suede and athleisure silk, Quoi flaunts a sleek silhouette and striking color combinations. Featuring laces in multiple hues and a trendy bone-colored sole, the sneaker reflects the diversity and vibrancy of Indian women.
Beyond design, Quoi extends its bold ethos to the unboxing experience. The packaging features edgy pop-art visuals, ultra-cool stickers, and a stylish hip pouch with extra laces, which doubles as an accessory holder.
Like all Yoho footwear, Quoi is powered by the brand’s proprietary FootPharma™ footbed, offering superior cushioning and arch support for all-day comfort.
A digital campaign conceptualised in-house brings Quoi’s attitude to life, showcasing the sneaker’s vibrancy in dynamic settings. Designed for self-expression, Quoi caters to trendsetters—from college go-getters and corporate professionals to artists and travelers.
Speaking on the launch, Prateek Singhal, Co-founder, Yoho, said, “On Women’s Day, we’re excited to introduce Quoi, a sneaker that embodies boldness and individuality. We’ve crafted a shoe that fuses striking colors with ultimate comfort, empowering women to shine every day.”
Co-founder Ahmad Hushsham added, “Quoi is more than just a fashion statement. It blends high fashion with everyday functionality, making it the perfect choice for women who refuse to compromise on style or comfort.”
Priced at an MRP of ₹3,399, Quoi is available at an introductory launch price of ₹2,499 across leading online marketplaces and Yoho’s official website, yoholife.in.
About Yoho
Founded in 2021, Yoho is a D2C footwear brand revolutionising comfort and style in India. With a technology-driven approach, Yoho continues to innovate across casual and formal footwear, rapidly emerging as a leader in the Indian market.
