Menswear brand Citrus Clothing is expanding its retail footprint with the launch of three experiential stores in Odisha. According to the company, these store go beyond conventional shopping formats, and offer a first-of-its-kind retail experience designed to immerse customers in fashion, personalisation, and technology-driven styling solutions.
The stores located in Bhubaneshwar, Puri and Angul will offer personalised styling services with trained fashion consultants, exclusive in-store collections including limited-edition releases, and social media activations to create an engaging shopping experience.
Talking about the expansion, Hitesh Jain, Founder of Citrus Clothing said, “Citrus Clothing has always been about more than just fashion – it’s about crafting a movement where men can express themselves through their clothing. With these new experiential stores, we are bringing this philosophy to life, ensuring that shopping is no longer just a transaction but a personalised and engaging experience.”
The company says it is also implementing some key sustainability initiatives, including eco-friendly packaging and driving support for local artisans and ethical craftsmanship, ensuring fair wages and sustainable practices, and a shift towards conscious fashion.
Citrus Clothing was founded in 2000 by Hitesh Jain and his brothers, starting as a multi-brand outlet (MBO) with an initial investment of Rs 10 lakh. Today, the company boasts a turnover of Rs 100 crore.
