Tribe Amrapali, the house of handcrafted silver jewellery and a name synonymous with modern interpretations of India’s cultural heritage, has launched its 30th store in India, in Agra. The store is situated next to Amar Vilas.
Akanksha Arora, CEO of Tribe Amrapali, says, “Opening our 30th store in Agra is a testament to our vision of bringing India’s rich jewelry heritage to a wider audience. Tribe Amrapali stands for authenticity, craftsmanship, and contemporary storytelling, and we are thrilled to introduce our designs to a city that itself is a symbol of artistic legacy.”
Location Strategy
Tribe Amrapali chose Agra since the city is renowned worldwide as a treasure trove of artisanal excellence. From the delicate Pietra Dura (stone inlay) work that adorns its historic monuments to the rich legacy of zardozi embroidery, Agra has long been a beacon of craftsmanship that resonates with the very ethos of Tribe Amrapali.
Store Collection
Nestled in the heart of this historic city, the new store will offer an immersive experience, where each piece of jewelry is a tribute to India’s rich cultural narrative. Visitors can explore handcrafted silver jewelry, vibrant gemstone adornments, and modern interpretations of heritage designs—making it a must-visit destination for locals and tourists alike.
From statement earrings to delicate nose pins, and bold silver chokers to intricately handcrafted bangles, the store will showcase a diverse range of collections that blend the old with the new—ensuring that every piece tells a story of its own.
As Tribe Amrapali continues its expansion, this milestone reinforces the brand’s commitment to preserving Indian craftsmanship while making it relevant for the modern consumer. With stores across India and a global clientele, the Agra opening is a shimmering tribute to the brand’s journey of redefining jewelry as an extension of one’s cultural identity and contemporary style.
About Tribe Amrapali
Tribe Amrapali started with an e-store in March 2013 with a collection showcased traditional folklore in a young and vibrant embodiment. Budding out from the essence of the mother brand ‘Amrapali’, Tribe Amrapali creates contemporary and affordable designs cultivated out of experimental design philosophy, primarily focusing on silver, gold-plated silver and fashion jewellery. Interwoven with symbolic and diverse identities, Tribe comes from a rich, rustic world. The brand reveals a story like of a local myth, which is dynamic and diverse.
