Crocs has launched its Valentine’s Day campaign featuring Bollywood actor Jackie Shroff and social media personality Orhan Awatramani (Orry). The campaign highlights modern relationships using humor and self-expression, incorporating Crocs’ Jibbitz™ charms as a way to personalise footwear.
Set at Orry’s ‘Lonely Hearts’ Valentine’s slumber party, the campaign film showcases contrasting personalities—Shroff’s no-nonsense demeanour against Orry’s flamboyant energy. Through conversations and scenarios, the duo explores contemporary dating themes such as ghosting, green flags, and ‘situationships.’ The campaign promotes Jibbitz™ charms as a medium for expressing individuality.
Yann Le Bozec, Head of Crocs International Marketing, said, “At Crocs, individuality and self-expression are at the core of everything we create. This Valentine’s Day, through our campaign featuring Jackie Shroff and Orry—two icons who embody self-expression across generations—we invite everyone to celebrate their unique style and share their emotions in playful, meaningful ways with Jibbitz™.”
The campaign, created in partnership with Kulfi Collective, is being promoted across social, digital, retail, and e-commerce channels. Influencer-led activations, including a special Valentine’s Day seeding box curated by Orry, are part of the launch strategy.
Crocs’ Valentine’s Day collection, featuring new Jibbitz™ and footwear in colours like Strawberry Wine, Varsity Red, and Pink Tweed, is available at select Crocs stores in India and online at crocs.in and Myntra.
