Menswear brand Rare Rabbit, under The House of Rare, has launched its latest offering, The Label Capsule. The collection blends contemporary streetwear with elevated design, featuring bold, graphic labels on denim jackets, t-shirts, shirts, and sweatshirts. These pieces are designed to combine casual comfort with high-end detailing, offering a fresh take on classic wardrobe staples.
The collection focuses on oversized, streetwear silhouettes while maintaining a balance between playful energy and refined sophistication. The Label Capsule is aimed at the modern man who values both style and comfort in his everyday wardrobe.
The collection is priced from Rs 3,199 onwards and is available on The House of Rare website and Rare Rabbit stores across India.
Rare Rabbit was founded in 2015 by Bengaluru-based fashion retailer The House of Rare, founded by Manish Poddar. The House of Rare is a subsidiary of Radhamani Textiles Pvt Ltd. Rare Rabbit launched its first flagship store in UB City, Bengaluru in the year 2017. The company forayed into womenswear with Rareism in 2019 with a flagship store at VR Mall, Whitefield, Bengaluru.
The brand also retails from its e-commerce website The House of Rare as well as other online marketplaces such as Myntra, Flipkart, Ajio, Nykaa and Tata CLiQ.
