COLORS by Rupa, a brand under Rupa & Company Limited, has launched the DRY FIT Collection, expanding its PLAYSURE range with a new athleisure offering designed for comfort and performance.
The collection incorporates polyester fabric, elastane-based materials, and mesh panels, enhancing stretchability, breathability, and lightweight wear. It is designed for men and women, featuring round-neck t-shirts, polo t-shirts, tank tops, leggings, cycling shorts, track pants, joggers, and shorts.
“The DRY FIT Collection from Colors by Rupa blends innovative design with vibrant aesthetics to meet the evolving needs of today’s dynamic consumers,” said Mukesh Agarwal, Director, Rupa & Company Limited.
While Rupa’s new collections appeal to a wide consumer segment they are particularly designed keeping in mind the evolving preferences of the brand’s Gen Z consumer base.
The DRY FIT collection is available at leading retail outlets and online platforms, including Amazon, Live Colors, and Rupa Online Store.
