The Bear House, a men’s apparel brand focused on smart work casuals, has partnered with international contemporary dance crew ‘The Quick Style’ for a new campaign.
The collaboration includes a dance video featuring the crew performing their signature moves while wearing The Bear House’s clothing. The campaign is based on the popular theme, ‘Get Ready With Me,’ showcasing pieces from the brand’s smart-casual collection, including shirts, polos, jackets, t-shirts, and shackets.
“The Quick Style enjoys a massive fan following here in India. Their unique smart-casual fashion choices perfectly align with The Bear House’s contemporary designs. We are confident that through this partnership, we will connect with India’s young, fashion-forward consumers who value comfort and sophistication,” said Tanvi Somaiya, Co-Founder at The Bear House.
The featured styles in the campaign include Noia, Ardea, Kumi, Roliver, Ume, Klint, Itado, Atoll, Elmira, and Hellin.
About The Bear House
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House is a menswear brand offering a range of smart casuals, including shirts, bottoms, polos, blazers, accessories, and footwear. The brand’s products are available on its website, at the multi-brand D2C outlet Broadway in Ambience Mall, Vasant Kunj, New Delhi, and on e-commerce platforms such as Myntra and Ajio. It plans to open six brick-and-mortar stores by the end of 2025.
