Korean skincare and makeup brand TIRTIR has officially entered the Indian offline retail market in collaboration with Reliance Retail’s beauty platform, Tira.
In November 2024, Tira marked a significant milestone in its offline expansion with the opening of its flagship store at Jio World Plaza. To read the full story, click here.
TIRTIR has garnered a massive following globally, particularly for its Mask Fit Red Cushion Foundation, a product that aims to redefine inclusivity in the beauty industry. TIRTIR is now available at select Tira stores in Mumbai, Delhi, and Bengaluru, as well as through the Tira app. Key offline retail locations include:
- Jio World Drive, Mumbai
- DLF Avenue, Vasant Kunj, Delhi
- Mall of Asia, Bengaluru
- Infiniti Mall, Andheri, Mumbai
- Infiniti Mall, Malad, Mumbai
The brand’s product lineup includes:
- Mask Fit Red Cushion Foundation: Available in 30 shades, catering to a diverse range of skin tones.
- Milk Skin Toner: A hydrating skincare product.
- Ceramic Milk Ampoule: A formula designed to strengthen the skin barrier and enhance radiance.
- Mask Fit Makeup Fixer: A setting spray to keep makeup long-lasting and fresh.
TIRTIR products are also accessible via Tira’s online platform. With its partnership with Tira, this launch is positioned to enhance TIRTIR’s reach in the Indian beauty industry.
