Premium Japanese lingerie brand Wacoal has opened its largest flagship store in India at Phoenix Palladium in Mumbai. The launch event was attended by actress Mouni Roy, Wacoal India COO Pooja Merani, and CEO Hirokuni Nagamori, marking a significant step in the brand’s expansion in India.
Spanning a large area, the flagship store offers a wide range of Wacoal’s premium intimate wear, from everyday essentials to luxury lingerie. The store reflects Wacoal’s commitment to providing products that combine comfort, elegance, and a perfect fit, catering to the diverse needs of women while maintaining high-quality standards.
Pooja Merani, COO of Wacoal India, said, “Wacoal has always been committed to providing exceptional quality and a perfect fit for women. Our new concept flagship store represents our dedication to delivering a unique premium shopping experience that is not only about our products but also about understanding each woman’s individual needs. We are delighted to continue expanding with more stores planned across India as well as strengthening our presence in multi-brand outlets and e-commerce platforms.”
Actress Mouni Roy, who attended the event as the Chief Guest, commented, “It’s a pleasure to be part of Wacoal’s journey in India. This store beautifully reflects what Wacoal stands for: comfort, confidence, and luxury. I’m sure this store will become a go-to destination for women in Mumbai to discover lingerie that fits their unique needs, style, and personality. As someone who has always championed body positivity, I’m thrilled to see Wacoal embrace and celebrate diverse body types, empowering women to feel confident and beautiful in their own skin.”
Hirokuni Nagamori, CEO of Wacoal India, shared, “We are thrilled to open our largest flagship store in Mumbai. This store represents our commitment to offering Indian women premium lingerie with great fit, comfort, and service. Our extensive range of products blends unique design, creativity, innovation, and quality.”
The flagship store launch signals Wacoal’s ongoing investment in the Indian market, with plans for further retail expansion through multi-channel retail, including specialized stores, multi-brand outlets, and e-commerce platforms.
