Luxury clothing brand, Vrndha founded by Prathamesh C., a digital marketing professional has launched with a focus on blending India’s cultural heritage with contemporary fashion sensibilities. The brand stands out by centring its debut collection around khadi, the handwoven, natural fabric rooted in India’s textile legacy. The launch marks a significant step in positioning khadi as a staple in the global luxury market.
Vrndha aims to redefine luxury fashion by balancing artisanal craftsmanship, sustainable practices, and modern aesthetics. Unlike many brands that prioritize opulence over substance, Vrndha integrates khadi’s cultural significance into high-quality, wearable designs. By doing so, the brand hopes to attract discerning customers who value tradition and sophistication.
The debut collection features minimalist, versatile garments tailored for both formal and casual wear. Shirts, crafted with clean lines and subtle textures, are designed for a contemporary audience. Each piece is produced by 4th-generation tailors, emphasizing fine detailing and a precision fit.
Khadi, often associated with India’s freedom movement, is the centrepiece of Vrndha’s approach. Known for its breathability, sustainability, and durability, the fabric offers a natural elegance that aligns with the needs of modern consumers. By using hand-spun and handwoven khadi sourced from traditional artisans across India, Vrndha also supports local craftspeople and helps sustain this centuries-old skill.
While luxury is Vrndha’s focus, sustainability forms a key part of its operational model. The use of khadi, a biodegradable fabric, underscores the brand’s effort to reduce its environmental footprint. This choice reflects a growing consumer demand for ethical and environmentally friendly fashion without compromising quality or design.
Vrndha plans to expand its product range to include a broader selection of garments for men and women, continuing its mission to fuse heritage textiles with contemporary trends. Future collections aim to explore innovative ways to integrate khadi into global fashion while maintaining its traditional roots.
Vrndha’s entry into the market highlights a larger trend of revisiting heritage fabrics to redefine modern luxury. By elevating khadi into the realm of premium fashion, the brand positions itself as a torchbearer for Indian craftsmanship and sustainable practices.
The collection is now available for purchase, inviting consumers to experience luxury reimagined through tradition. As Vrndha carves its niche in the global market, its emphasis on sustainability and cultural heritage signals a promising direction for the future of fashion.
