Terractive, a Mumbai-based lifestyle activewear brand, has raised ₹8 crores in a Pre-Series A funding round led by Fireside Ventures and DeVC (Matrix Partners). The company plans to use the funds to boost fabric development and product innovation.
Founded in 2023 by sisters Raena Ambani and Rahee Ambani-Choksi, Terractive aims to redefine activewear by merging advanced fabric technology with comfort. The brand’s signature materials include TerraSoft, which offers a cotton-like feel and anti-odor properties, and CoolKnit, designed for its cooling effect and premium look. With a focus on quality and innovation, Terractive strives to be the top choice for premium, everyday activewear.
Raena Ambani, who has a background in sports engineering and is a national-level sprinter, has developed product technologies for global brands worn by top athletes. She is driven to improve comfort in activewear. Rahee Ambani-Choksi, a tennis player and LSE graduate, brings her expertise in strategy and investing to the brand’s growth.
“Our goal has always been to create innovative, high-quality apparel that blends comfort & performance, tailored to the needs of the modern Indian. We are thrilled to have Fireside Ventures and DeVC-Matrix Partners join us on our journey in India. This funding will empower us to expand our reach and continue pioneering in fabric technology for everyday movement,” said Raena Ambani and Rahee Ambani-Choksi, Co-Founders of Terractive.
Shuchi Pandya, Principal at Fireside Ventures, commented on the investment, “The activewear segment in India is poised for tremendous growth, and Terractive is a brand that stands out with its innovation-led approach. With a sharp focus on fabric innovation and customer-centric design, Terractive is positioned to revolutionize the activewear category. Raena and Rahee’s deep expertise and commitment to delivering products uniquely suited for Indian consumers make this an exciting partnership for us.”
Mohit Sadaani, Managing Director at DeVC, added, “At DeVC, our Collective was impressed with Raena and Rahee’s commitment to the customer and focus on innovation in the activewear segment at the fabric level. We were inspired by the deep love Terractive customers have for their products and were excited about the team’s potential to drive innovation and become an everyday wear brand for the discerning Indian customer.”
Terractive’s product line includes popular items like the TerraSoft Cuddle Tees, 365 Men’s Shorts, and Activity Skorts. These offerings combine cotton-like softness with anti-microbial and anti-odor properties, catering to modern consumers who seek high-quality, versatile lifestyle wear.
With the fashion and apparel market in India expected to generate revenue of $105.50 billion in 2024 and grow at a 3.35% CAGR through 2029, Terractive is poised to meet the rising demand for premium, functional, and stylish activewear.
About Terractive
Founded in 2023 by sisters Raena and Rahee Ambani-Choksi, Terractive is dedicated to transforming India’s active lifestyle wear landscape. Terractive’s ethos centres on creating signature fabric blends centred on comfort during daily movement. For instance, their bestseller Cool Knit Fabric looks and feels like premium cotton with a surprisingly cooling feeling on the inside. All while being anti-microbial, anti-odour and sweat patch-free – ideal for Indian weather.
