Abercrombie & Fitch Co. (NYSE: ANF) has entered a multi-year franchise partnership with Myntra Jabong India Private Ltd., a prominent player in India’s fashion and lifestyle sector. The agreement is aimed at expanding the Abercrombie & Fitch and Hollister brands in the Indian market.
Under the partnership, Myntra Jabong’s wholesale entity will oversee the development of brick-and-mortar retail stores, regional e-commerce platforms, and branded digital storefronts operated by licensed and independent third parties.
Fran Horowitz, CEO of Abercrombie & Fitch Co., stated, “With the strength of A&F Co.’s brands today, we are thrilled to partner with Myntra Jabong to more deeply engage with new and existing customers in India. It’s an incredibly dynamic and diverse market, and one where we see tremendous long-term potential as we continue to pursue global brand growth.”
She added, “Staying close to our customers and putting them at the centre of everything we do has been the foundation of our transformation and the key to our success in recent years. In Myntra Jabong, we have found a like-minded partner whose expertise and capabilities will allow us to go to market with these same strategies in India.”
Myntra, which has a base of 70 million monthly active users and a strong presence across more than 95% of serviceable pincodes in India, will play a key role in supporting Abercrombie & Fitch Co.’s growth plans.
Nandita Sinha, CEO of Myntra, commented, “We are delighted to bring the much-sought-after and iconic brands, Abercrombie & Fitch and Hollister, to India, for our fashion-forward customers. We will apply Myntra’s fashion and tech expertise to connect Abercrombie & Fitch and Hollister with the country’s thriving fashion audience and help them scale as we have done with numerous other global brands. The Indian lifestyle market offers potential to global brands and we are pleased to be their preferred partner in crafting their India growth journey.”
Abercrombie & Fitch Co., founded in 1892, operates over 750 stores worldwide and focuses on providing apparel and accessories that cater to a diverse customer base, from kids to millennials. The company continues to emphasise global brand growth and digital transformation as part of its strategic initiatives.
