Fashion designer Tanieya Khanuja has officially launched a new concept store at The Dhan Mill in New Delhi, expanding her brand’s presence. This store follows her flagship in Defence Colony, Delhi, and a recent location in Kala Ghoda, Mumbai. The 1,200-square-foot space aims to provide an immersive shopping experience that reflects her vision for the modern woman’s wardrobe.
The launch event was attended by prominent guests including actress Nushrratt Bharucha and actor-author-director Tisca Chopra, who wore pieces from Khanuja’s latest collection.
The store’s design incorporates the rustic charm of The Dhan Mill with tree-like arches symbolizing growth and resilience. Inside, the space features a sophisticated greige palette, natural wood finishes, and lush greenery, creating a tranquil shopping environment. Double-sided window displays highlight Khanuja’s prêt and couture collections.
Alongside the store opening, Khanuja unveiled her latest collection, ‘Power Play,’ which was recently showcased at Paris Fashion Week. “Every Tanieya Khanuja store is designed to be unique. At The Dhan Mill concept store, my latest collection is all about striking designs that embody strength and sophistication,” said Khanuja. “From asymmetric dresses adorned with sequins to tailored power suits in deep metallic shades, each piece is crafted to evoke a sense of mystery and resilience. The rich hues—olive, black, navy, and purple—reflect the depth and elegance of the modern woman.”
The store launch also featured a curated showcase of Khanuja’s journey since 2010, highlighting moments from her showcases at Paris and London Fashion Weeks. A photo wall displayed her most iconic silhouettes, reflecting the brand’s creative milestones.
The opening of the new concept store marks a significant step in Tanieya Khanuja’s growth and aims to redefine the luxury shopping experience with its unique blend of nature-inspired design and modern artistry.
