New Balance has opened its second store in Pune at Phoenix Marketcity, Viman Nagar, following the launch of its Phoenix Wakad location earlier this year. The new store marks a continued expansion strategy in India, offering greater accessibility to the brand’s footwear and apparel.
The Pune store features a curated selection of products, targeting both fitness and fashion enthusiasts. The offering includes New Balance’s Fresh Foam X and FuelCell technologies, as well as popular models such as the 1080, 550, 2002R, and 574.
Radeshwer Davar, Country Manager India at New Balance, commented on the opening, saying, “We have received a great response from Pune after our initial launch and the city’s vibrant sports culture reinforces our commitment to expanding here. Through this new store in Phoenix Market City, Viman Nagar, we want to give the people of Pune greater access to our brand and continue to offer an elevated brand experience.”
About New Balance
New Balance, headquartered in Boston, MA, was founded in 1906. The company employs 9,000 associates globally and reported worldwide sales of $6.5 billion in 2023. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. Its MADE U.S. footwear contains a domestic value of 70% or more and represents a limited portion of its U.S. sales.
