Converse, in collaboration with Bhaane Group, has launched its first store in India. Located on Linking Road, Mumbai, the store offers a comprehensive range of Converse products, including iconic models like the Chuck Taylor All Star and One Star.
The store features a distinct industrial-inspired design with raw concrete finishes and an open-ceiling layout, aiming to reflect the brand’s association with art, music, and fashion. The launch event included a life-size sneaker installation created by Kartik Kumra, Ajrakh block printing artist Sarfaraz Khatri, and set designer Disha Dey. Inspired by India’s rich tapestry of colours and patterns, the installation celebrated Converse’s legacy in imaginative form while embracing an authentic Indianness that resonates with the brand’s global celebration of diversity. The vibrant design and intricate details captured the edgy spirit of Converse and left a lasting impression on attendees, treating them to a unique, immersive experience and an unforgettable photo opportunity.
Bollywood actors Harsh Varrdhan Kapoor and Khushi Kapoor attended the event alongside Bhaane Group co-founders Sonam Kapoor and Anand Ahuja, media personalities, influencers, and stylists.
This inauguration provided a firsthand look into the brand’s new store while creating a space for a thriving sneaker community that Converse seeks to foster in India. The store launch saw a communal gathering of Converse fans, underlining how the brand is pushing the envelope by nurturing a mainstream community around a niche subculture. Additionally, the store will not only be a shopping destination but also a hub for creative engagement, reflecting Converse’s long-standing association with art, music, and fashion.
The store, located at Shop No. 1, Bharat Bhavan, Plot No. 711, Linking Road, Khar West, Mumbai 400050, will be open daily from 10 AM to 10 PM.
About Converse
Converse is an iconic lifestyle brand with more than 115 years of heritage, born in sport and adopted by culture. Converse provokes and enables those independent enough not to follow to challenge convention and defy conformity. Through expressive, inventive footwear and apparel, Converse inspires all to move confidently, play fearlessly, and connect authentically. Converse is part of NIKE, Inc. and, also, distinctly itself.
