Nykaa has appointed a former Cars24 executive, Abhijeet Dabas as Executive Vice President and Business Head of its Fashion eCommerce division. This appointment marks a strategic move by Nykaa as it strengthens its leadership team to drive growth within the fashion segment. Based in Mumbai, Dabas will be leading Nykaa’s fashion eCommerce initiatives, leveraging extensive experience in digital transformation and cross-market expansion.
Previously, Dabas served as CEO for Cars24’s Southeast Asia operations, where he successfully launched the brand in Thailand and quickly established it as a leader in the market. At Cars24, they introduced numerous digital-first innovations tailored for the region, managed a diverse team of 500 members across locations, and secured critical partnerships to bolster Cars24’s market position.
With a background in leadership roles at companies like Swiggy, Lazada, and Myntra, he brings to Nykaa a wealth of experience in scaling operations, digital innovations, and strategic brand growth. At Swiggy, he played a key role in the expansion of the cloud kitchen network and drove revenue growth through targeted partnerships. His tenure at Lazada saw them establish a robust presence for FMCG brands across Southeast Asia, while at Myntra, he led successful campaigns and managed a high-performing team for private brands.
This appointment underscores Nykaa’s commitment to further strengthening its fashion eCommerce vertical, aiming to leverage the executive’s experience in digital transformation and market leadership to enhance Nykaa Fashion’s position in India’s growing eCommerce landscape.
