Reliance Retail’s beauty destination, Tira, has announced the exclusive introduction of skincare brand Youth To The People (YTTP) to India. As the chosen platform to bring this sought-after California-based brand to Indian consumers, Tira will offer YTTP’s pro-grade, vegan skincare line, renowned for its superfood-infused and science-driven formulations.
The addition of Youth To The People aligns with Tira’s commitment to delivering world-class beauty innovations to a growing community of conscious consumers. Its exclusive partnership with Youth To The People brings a new level of skincare excellence to India,” said a spokesperson from Tira. YTTP’s dedication to ethical practices and transformative skincare makes it a perfect fit for Tira and for Indian beauty enthusiasts looking for products that align with their values.
Youth To The People was founded in 2015 by Greg Gonzalez and Joe Cloyes, who designed the brand to merge professional-grade skincare expertise with a commitment to environmental and social responsibility. With products like the Superfood Cleanser, YTTP has become a trusted name for those seeking powerful, ethically crafted skincare solutions. Through its Good To The People fund, the brand also supports initiatives in climate action, gender and racial equity, and human rights – values that Tira believes resonate with the modern Indian consumer.
By exclusively partnering with Youth To The People, Tira strengthens its position as the go-to beauty destination for high-quality, conscious skincare options in India.
About Tira
Launched by Reliance Retail Limited, India’s largest and most prominent retailer, Tira is the new omnichannel beauty retail platform powered by technology and customised experiences. Tira offers a curated assortment of the best global and home-grown brands, making it the go-to destination for all things beauty. The platform’s website and app are easy to navigate, with a clear and clutter free interface that allows customers to browse products by category, brand, or concern. Customers can also access beauty content, tips, and tutorials, making it a one-stop-shop for all their beauty needs. It offers personalisation tools to ensure users see products, offers and content that are more relevant to their interests and purchase patterns. The offline stores provide a range of curated services and latest beauty tech tools, including makeup and skincare consultations, virtual try-ons, personalised beauty routines, and tutorials for Tira’s signature looks.
