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Dear Readers,
While climate change may have shortened the winter season in many parts of India, the nation’s fascination with winterwear continues to thrive. In fact, the fleeting cold months have only heightened the desire to showcase style through cosy, fashionable layers. From chic wool coats to vibrant knitted sweaters, winterwear has become a statement of both comfort and style. The seasonal shift has also given retailers a brief but intense window to captivate consumers, making winterwear a dynamic and essential segment of the fashion market.
As we herald the winter season, IMAGES Business of Fashion’s October 2024 issue studies winterwear retail in India – a fast-growing sector, driven by seasonal demand and changing fashion trends. We study how the country’s colder northern regions fuel higher sales during winter, particularly for products like jackets, sweaters, and thermal wear.
As per Technopak estimates, an upward trend was witnessed in FY2024, reaching $3.91 billion, driven by expanding e-commerce, rising incomes, and the rise of value retail, which further boosted access to winterwear. By FY2025, the market is projected to grow to $4.57 billion, with continued strong demand across all winterwear categories. In urban areas, rising middle class purchasing power have contributed greatly to this growth, with brands like Monte Carlo, Woodland, and Zara leading the market in premium winter apparel.
According to Maximize Market Research, India’s winterwear market is expected to grow at a CAGR of ~10% over the next few years. Demand for sustainable winter clothing, such as jackets made from eco-friendly materials, is also gaining traction, as conscious consumerism becomes more prevalent in India’s retail landscape.
Our October issue also explores how leading brands are leveraging cutting-edge innovations and solutions to enhance operational efficiency and elevate customer experiences, setting new benchmarks for the future of winter fashion retail in India.
As always, we hope you find this issue useful and informative. For a more detailed coverage of winterwear retail, log on to our website, www.imagesbof.in.
