Foot Locker is set to inaugurate its omnichannel launch in India on October 19th with Metro Brands Ltd managing physical stores and Nykaa Fashion overseeing the e-commerce operations.
The first store, located at Select City Walk, will feature Foot Locker’s globally launched Reimagined concept, designed to enhance the retail experience for Indian consumers and sneaker enthusiasts.
Foot Locker is a multi-brand retailer offering footwear from popular brands like Adidas, Nike, Jordan, Puma, Birkenstock, Crocs, Skechers, Saucony, and New Era, as well as a selection of athleisure clothing.
Nykaa Fashion will support this launch by providing an online shopping experience that mirrors the in-store offering, available through the Foot Locker website and a Shop-in-Shop on the Nykaa Fashion and Nykaa Man platforms.
Commenting on the launch of India’s first Foot Locker store, Peter Scaturro, Senior Vice President, Strategic Planning & Growth of Foot Locker, Inc., said, “Bringing Foot Locker to India is a pivotal milestone in our global expansion. India’s vibrant sneaker culture offers a unique opportunity for Foot Locker to become a leading brand in the market.”
With its Foot Locker Reimagined concept, the brand aims to elevate the sneaker experience by blending innovation and technology in an immersive environment. Additionally, customers can personalise their sneakers at the Sneaker Hub and utilise sneaker care products from brands like Crep.
Foot Locker India aims to connect with youth and community-driven culture, featuring a diverse team of in-store category experts known as Stripers, who will be instrumental in community engagement and customer programs. The FLX(TRA) Rewards Program will be part of the brand’s offerings, enabling consumers to access top sneaker and apparel brands like Nike, Jordan Brand, adidas, and more.
Nissan Joseph, CEO, Metro Brands Limited said, “With India’s athleisure market expanding rapidly, the strategic relationship between Metro Brands Ltd, Foot Locker Inc, and Nykaa is a huge step in leveraging this tremendous opportunity. The commitment to customers and community is deeply rooted in Foot Locker’s ethos, and with Metro’s deep understanding of Indian consumers, we are excited to shape the next generation of sneaker culture, making the shopping experience more conversational and enriching for sneaker enthusiasts.”
Commenting on the partnership, Adwaita Nayar, Co-Founder Nykaa and CEO Nykaa Fashion said, “As the exclusive e-commerce platform for Foot Locker’s launch in India, we are thrilled to collaborate with such an iconic retailer that is revolutionising the sneaker market. With sneaker culture gaining significant momentum in India, Nykaa Fashion is set to deliver a next-gen retail experience through our sophisticated digital platforms. Together, we are excited to create a seamless shopping journey that caters to the diverse and passionate sneaker community in India, bringing them closer to the global sneaker movement.”
Foot Locker’s entry into the Indian market marks a pivotal moment in the country’s evolving sneaker landscape, with expectations of a transformative impact on consumer engagement and shopping experiences.
