Levi’s® has launched an exclusive merchandise collection in collaboration with Indian artist Diljit Dosanjh for his Dil-Luminati Tour in India. The collection includes graphic tees, hoodies, sweatshirts, trucker jackets, and the newly introduced 578™ Baggy Jeans, featuring Diljit’s signature catchphrases and lyrics from his popular songs like ‘Panjabi Aa Gaye Oye,’ ‘G.O.A.T.,’ ‘Lover,’ and ‘Born To Shine.’
The collection is available on Levi.in, the Levi’s® App, select Levi’s® stores, and at pop-up stores at concert venues.
Diljit Dosanjh fans can personalise their merchandise at select Levi’s® Tailorshops, where limited-edition pins and patches are available. The designs, inspired by Dosanjh’s live performances and album art, incorporate bold prints and unique washes.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2023 net revenues were $6.2 billion.
