Artisanal lifestyle brand under Aditya Birla Fashion and Retail Ltd., Jaypore has launched a new limited-edition collection of precious jewellery and handcrafted sarees. The collection, titled ‘Karigari Ki Kahani’, highlights India’s rich textile and jewellery heritage through a curated selection of designs that blend traditional craftsmanship with modern aesthetics.
The saree collection comprises 250 pieces, featuring a variety of iconic Indian textiles such as Ikat, Kanjivaram, Benarasi, and Maheshwari. Each saree is handcrafted by skilled artisans using time-honoured weaving techniques, resulting in pieces that combine intricate detailing with a contemporary touch. These sarees are positioned as collector’s items, appealing to customers who appreciate the artistry and legacy of Indian textile traditions.
The jewellery line includes 350 handcrafted pieces, showcasing a mix of heritage and modern styles. Designs are adorned with precious stones like emeralds and tourmalines, featuring traditional techniques such as Kundan, Polki, and Meenakari. This range, created by renowned jewellers, seeks to embody the timeless elegance of Indian jewellery while introducing elements that resonate with today’s consumers.
Radhika Chhabra, Creative Head at Jaypore, commented on the significance of the collection, stating, “The festive season is a time when tradition and celebration come together, making it the perfect occasion to highlight the union of sarees and jewellery. At Jaypore, we believe this collection captures the essence of festive elegance, combining the timeless beauty of handcrafted sarees with exquisite jewellery to create something truly special for our consumers.”
This exclusive collection will be available for three weeks at Jaypore’s Jubilee Hills store. Pricing details are available on request.
About Jaypore
Jaypore is a destination brand for craft and artisanal products across apparel, jewellery, and home goods. The brand designs, sources, and retails authentic Indian products suited to modern lifestyles. Jaypore features over 30 crafts and operates through its website, www.jaypore.com, as well as 27 stores across India. The brand also aggregates other artisan-based brands on its platform and ships worldwide.
