Womenswear brand Unrush has launched its Festive Collection 2024, which merges traditional elements with modern design. Inspired by the designer’s childhood memories of her mother’s sari collection, the new line reinterprets the elegance of saris through contemporary silhouettes.
The collection includes relaxed-fit dresses and co-ords made from handwoven cotton and silk blends. These traditional fabrics are designed in Western cuts, combining cultural heritage with modern style. The pieces prioritize comfort, aiming to provide an enjoyable dressing experience.
Targeting mature Indian women, the collection acknowledges their journeys and the beauty of change. It is positioned for both casual festive gatherings and formal events, highlighting elegance and comfort in festive attire.
