Jeans brand, American Eagle has officially launched its global ‘Live Your Life’ campaign in India, with Bollywood actor Janhvi Kapoor as the face of the initiative. The campaign, which targets Gen Z consumers, focuses on empowering young individuals to embrace their authenticity and express their individuality.
The campaign emphasises American Eagle’s core belief in self-expression and modern youth culture. It highlights the idea that today’s generation seeks the freedom to be themselves rather than looking for validation from brands or influencers. The campaign’s message resonates with Kapoor, known for her vibrant personality and style, who embodies the spirit of authenticity and self-confidence.
Shashank Mishra, Brand Head of American Eagle India, emphasised the core values of the initiative, stating, “The ‘Live Your Life’ campaign celebrates the courage to embrace one’s true self and pursue passions authentically. Through Janhvi Kapoor’s inspiring story, we showcase that self-expression goes beyond fashion—it’s about living boldly and being true to oneself.”
Janhvi Kapoor shared her excitement about the collaboration, stating, “I’ve always believed that being true to who you are is the most important thing. I love how American Eagle encourages people to express themselves without fear. The ‘Live Your Life’ campaign isn’t just about fashion—it’s about owning your story and embracing your individuality, and I’m excited to be part of this journey,” she said.
The ‘Live Your Life’ campaign aims to inspire young individuals by featuring Kapoor’s personal journey, exploring what fuels her creativity and passion. The campaign delves into her inspirations, her creative process, and the community that supports her both in her professional life and beyond the screen. It also seeks to move beyond fashion, positioning American Eagle as a brand that encourages self-expression and individuality.
About American Eagle
Founded in 1977, American Eagle offers a range of speciality apparel and accessories. The brand is known for its leadership in the jeans market, producing a variety of styles and fits.
About American Eagle Outfitters
American Eagle Outfitters, Inc. (NYSE: AEO) is a global speciality retailer offering clothing, accessories, and personal care products under its American Eagle® and Aerie® brands. The company operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to around 80 countries. Its products are also available at over 300 international locations operated by licensees in about 30 countries. For more information, visit www.aeo-inc.com.
