Luxury jewellery brand from the House of Tata, Zoya has introduced its latest collection, ALIVE, in a launch event featuring Brand Ambassador Sonam Kapoor and Chief Design Officer Revathi Kant. The collection, inspired by wildflowers, highlights the Zoya Bloom Cut, a new gemstone cut developed over a year of craftsmanship. This innovation aims to reflect the essence of a wildflower in bloom, bringing a fresh design approach to the jewellery category.
The Maison’s distinctive design language comes to life through a vivid palette of meticulously sourced gemstones. The ALIVE collection features an array of gemstones, including champagne diamonds, lemon yellow quartz, Swiss blue topaz, golden citrine, green tsavorites, and lilac amethyst. Techniques such as fretwork and woven mesh are employed alongside these gems to create intricate pieces that aim to capture the vitality and movement of wildflowers.
Revathi Kant, Titan Chief Design Officer, stated, “ALIVE epitomises Zoya’s approach to creating a signature in the world of luxury. At Zoya, colour is not merely an element—it’s our muse. Innovating with fresh and unexpected colour combinations and gemstones in this collection breaks new ground in jewellery design.”
Sonam Kapoor Ahuja, Brand Ambassador, Zoya added, “Zoya’s ALIVE is truly one of a kind. It captures the magic of a woman’s journey, celebrating every bloom as a symbol of her spirit.”
At the event, Sonam Kapoor showcased pieces from the collection, including the ‘Dancing in the Wind’ necklace, featuring a 14-carat citrine in Zoya’s Bloom Cut, surrounded by diamonds, sapphires, and tsavorites. She also wore the Wildflower Heart Golden Ring and Earrings, featuring a 13-carat citrine, designed to capture the essence of a blooming wildflower.
