PUMA India has introduced its latest campaign, ‘YOU NEED BALLS,’ featuring top cricketers Harmanpreet Kaur and Richa Ghosh. The campaign is part of the brand’s ongoing efforts to challenge perceptions in the sport and promote women’s cricket.
The campaign, which includes a bold photoshoot, features cricketers Harmanpreet Kaur, Richa Ghosh, Sajana Sajeevan, Hemalatha Dayalan, and Asha Sobhana. The imagery highlights their on-field achievements, with a focus on their performance in key cricketing moments.
Commenting on the campaign, Harmanpreet Kaur, Captain of the Indian Cricket Team, & PUMA ambassador, said, “There’s no denying that cricket has historically been a male-dominated sport, but we women are fiercely changing that perception. We’ve been on a mission to shift the narrative since PUMA’s groundbreaking CRICKET IS EVERYONE’S GAME campaign, and this fresh take hits home as it reminds everyone of what truly matters in cricket. Whether you’re batting, bowling, ‘keeping, or fielding, it’s all about balls. We’re here to change the conversation and show that true glory is earned ball-by-ball.”
Richa Ghosh, Wicketkeeper-Batter & PUMA ambassador, added, “Every ball in cricket presents a new challenge, and that’s what makes the game so exciting. Success is defined by how you handle each ball you face, every time you step onto the field. Whether you’re behind the stumps or at the crease, you need balls to ace the game. I am extremely happy to be a part of such a historic campaign with PUMA.”
With this campaign, PUMA India shifts the conversation from tokenism and outdated notions of ‘balls’ to celebrating the grit, determination, and achievements of our cricketers. The sports brand has long been a strong advocate of how cricket is not just a gentlemen’s game and has been taking significant efforts to shatter gender biases and champion women’s sports.
Commenting on the occasion, Karthik Balagopalan, Managing Director of PUMA India, said, “At PUMA India, we have been strongly advocating that CRICKET IS EVERYONE’S GAME. Our new campaign powerfully accelerates this belief, headlined by our incredible cricketers Harmanpreet Kaur and Richa Ghosh. Sport is for all and we as a brand will continue to drive change and create inspiration for the future generation of athletes.”
PUMA India continues to work with a range of athletes, including cricketers Virat Kohli and Mohammed Shami, boxer MC Mary Kom, and para-shooter Avani Lekhara. The brand remains committed to driving gender equality in sports through its initiatives.
