United Colors of Benetton has launched its Autumn/Winter 2024 collection, blending vibrant colours, classic styles, and a strong focus on craftsmanship. The collection called ‘A Pop Theory of Fashion’ draws inspiration from an eclectic mix of themes, from fresh office pinstripes and Wild West velvets to playful ’80s motifs and sporty influences, embodying the rich and dynamic style synonymous with the brand. It features versatile pieces for both women and men, with sustainability at its core through the use of eco-friendly fabrics.
Benetton’s AW 2024 collection features as many personalities as the brand has customers, of every age and from all around the world. The collection is increasingly an expression of ‘quality pop fashion.’
For women, the collection reimagines the autumn-winter wardrobe with a mix of rose-printed twinsets, striped boating classics, and jacquard pullovers. Key items include printed maxi dresses paired with eco-leather bags and velvet pieces inspired by the Seventies, like midi skirts and knee-high boots. Sweaters with bold stripes and reimagined denim styles, from skinny to mom-fit, highlight the versatility of the collection. Accessories like knitted hats and scarves are crafted from sustainable fabrics, including recycled polyester and eco-friendly viscose.
For men, Benetton presents a vibrant mix of sporty styles and 80s-inspired designs. The collection includes western shirts, brushed fabrics, printed resort shirts, and utility shackets. Key pieces like corduroy and denim trucker jackets, varsity jackets, and lightweight shell jackets with colour-block details offer a casual, urban edge. Woven bottoms and vintage-washed denim add depth, while premium tees and polos feature innovative details like reflective mesh and tonal jacquards. Benetton’s emphasis on colour, texture, and functionality defines the brand’s iconic style for this season.
The collections starts at Rs 799 and is available at Benetton stores across India and online.
