U.S. Polo Assn. (USPA) has announced a partnership with Zepto, India’s fast-growing quick commerce platform, to offer a selection of its apparel through the platform. This also marks Zepto’s entry into premium fashion, expanding its offering beyond groceries and personal care to include clothing.
Shailesh Chaturvedi, Managing Director, Arvind Fashions Limited says “With U.S. Polo Assn.’s sporty coolness and Zepto’s lightning-fast delivery, we are bringing a new level of accessibility and convenience to our customers. That’s such an exciting trend setting solution for modern day needs of our consumers .”
The collaboration enables Zepto users to access USPA’s collection, including classic polo shirts and casualwear, with rapid delivery. The partnership represents a shift in how shoppers can access fashion, delivering convenience by providing premium fashion in minutes.
Aadit Palicha, Co-Founder & CEO, Zepto stated, “This collaboration marks a pivotal moment in our quick-commerce journey as Zepto expands into the fashion and lifestyle space. With U.S. Polo Assn. on board, our sellers are delivering a new level of convenience to fashion shoppers across India.”
Zepto is increasingly becoming a key platform for established brands entering the quick commerce market. Recently, global sporting apparel giant Decathlon also launched its offerings across 16 cities in India through Zepto.
U.S. Polo Assn.’s collection is now available on the Zepto platform, offering users the convenience of fast access to premium fashion products. This move signifies a notable development in the quick-commerce sector, as platforms extend their reach into new categories.
