Handbag brand Miraggio has announced the launch of the second edition of its collaboration with fashion label Deme, founded by Gabriella Demetriades. This new collection, designed for modern women, emphasises versatility and style, offering a range of handbags intended to be both practical and elegant.
The collection includes various styles such as shoulder bags, totes, hobos, satchels, and micro bags, blending classic designs with contemporary craftsmanship. The color palette ranges from neutrals to prints and solids, catering to different tastes, from casual to edgy.
Mohit Jain, Founder & CEO, Miraggio, said, “With this collection, we aim to honour the modern woman’s sophisticated taste and dynamic lifestyle. This collection stands as a testament to enduring elegance and celebrates the fusion of elegance and personal flair and the power of personal style. Each piece is meticulously crafted to offer both aesthetic appeal and functionality, reflecting our commitment to quality.”
Gabriella Demetriades, Founder of Deme, adds, “The collaboration with Miraggio allowed us to create bags that are perfect for the modern woman who knows what she wants. This collaboration is a reflection of the shared values of both brands, aiming to provide women with bags that complement every facet of their lives.”
The campaign for the launch, #MasterpieceInTheMaking, focuses on self-expression, creativity, and empowerment, aligning with Miraggio’s core belief in showcasing individuality through fashion.
Miraggio, founded in 2020, continues to focus on creating handbags that empower modern women by blending fashion and functionality.
