H&M Studio is set to launch its A/W24 collection on September 26, reinventing classic silhouettes with a jazz-inspired theme. Designed for versatility, the collection features oversized leather and shearling outerwear, relaxed tailoring, laid-back dresses, and sleek accessories, aiming for a balance between comfort and style.
“This season mixes pulse-racing pieces that are objects of desire, reworked classics that you’ll wear year after year, and then the accessories that give every outfit a cool edge,” says Ann-Sofie Johansson, creative advisor & head of design womenswear, H&M.
Key pieces include a trench coat with extended epaulettes, an oversized shearling jacket, dark-wash denim with a metallic weave, sharply-cut leather trousers, and feminine jersey dresses. Accessories range from optic white sling-back pumps to thigh-high boots, an XL tote bag, and rhinestone-sparkling jewellery, emphasizing high-quality materials like chrome-free leather, cashmere, Merino wool, and organic cotton.
Linda Wikell, concept designer, H&M, stated, “For fall, the design team was inspired by the strong but easy-going style of jazz musicians, throwing on a look and hitting the stage, then out into the night.”
The collection will be available in selected stores and at hm.com.
About H&M Studio
H&M Studio is H&M’s fashion-forward offering, launched in 2013. Developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled several times a year.
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