Van Heusen, a leading brand from Aditya Birla Fashion and Retail Ltd., has roped in actress Taapsee Pannu as its brand ambassador for women’s fashion. This collaboration aligns with Van Heusen’s aim to cater to modern women with versatile and functional fashion choices.
The brand’s product portfolio includes clothing options for various occasions such as formal, casual, travel, and evening wear. The new campaign, ‘Lead Every Role,’ highlights Van Heusen’s vision to support the dynamic lifestyles of women, enabling them to make an impact in every facet of life. The campaign will be prominently featured across digital platforms.
Abhay Bahugune, Chief Operating Officer, Van Heusen, stated, “We are committed to being the force multiplier for modern, discerning women. We are excited to have Taapsee on board as she truly represents the ambitious and relentless woman of today. Taapsee is a seamless fit for Van Heusen as she has a confident personality and a strong personal mission, much like many of Van Heusen’s women customers. This is a great leap for the brand to be able to live up to the mantle of being India’s leading western wear brand for women.”
Taapsee Pannu said, “I’m extremely happy and thrilled to be the new face of Van Heusen because I feel this brand truly represents today’s modern Indian woman who is ambitious and self-made. Van Heusen has versatile and fashionable offerings, and I am super glad to be part of the Lead Every Role campaign, as this concept is extremely close to my heart.”
Van Heusen’s focus on womenswear continues to expand, with its presence in over 150 stores across the country, and availability in major retail chains such as Lifestyle, Shoppers Stop, Pantaloons, and Centro. The brand’s offerings are also accessible through leading online marketplaces, including Amazon and Myntra, as well as its website and app.
Van Heusen, a premium lifestyle brand with a 128-year heritage, entered India in 1990. Over the past 33 years, it has become a preferred destination for workwear, casual, ceremonial, party, and activewear.
ABFRL is part of the Aditya Birla Group, with a revenue of Rs 13,996 crore and a retail presence covering 11.9 million sq. ft. across 4,664 stores (as of March 31, 2024). The company has a strong portfolio of brands, including Louis Philippe, Van Heusen, Allen Solly, Peter England, and Pantaloons. ABFRL also has partnerships with international brands like Ralph Lauren, Ted Baker, and American Eagle, among others. The company recently completed the acquisition of a 51% stake in TCNS Clothing Co. Ltd., India’s leading women’s branded ethnic apparel company.
