Wedding and occasion menswear brand Tasva, launched by ABFRL in collaboration with designer Tarun Tahiliani – opened its flagship store in Kolkata. Spanning across an area of 2400 sq. ft., it is located in the Elgin Road area.
The opening was attended by Bollywood celebrity Harshvardhan Rane, alongside Ashish Mukul, Brand head of Tasva. The store creates a harmony of tradition with contemporary aesthetics, drawing inspiration from India’s history and heritage.
The store showcases Tasva’s festive collection featuring stunning kurta sets and kurta Bundi sets, with vibrant screen prints and modern silhouettes that bring a fresh twist to traditional attire. Meanwhile, the wedding collection offers luxurious sherwanis, achkans, and the innovative angrakha sherwani, crafted from opulent fabrics and detailed with intricate embroidery work.
“We wanted our flagship store in Kolkata to stand as a reflection of the brand’s ethos – an embodiment of style, tradition, and craftsmanship,” said Ashish Mukul, Brand Head, Tasva. “The design and layout of the store were carefully curated to ensure a smooth and luxurious shopping journey, offering our clients a unique Tasva experience.”
With highly trained in-store stylists providing personalised service and fashion advice, the store promises an unmatched retail experience that blends tradition with modernity.
The Kolkata flagship store marks a significant milestone in Tasva’s strategic expansion in the eastern region. The brand has already established a presence in Siliguri, Patna, Bhubaneswar, and recently Guwahati, further cementing its foothold in the east. “Kolkata was a natural choice for our flagship store due to its rich cultural heritage and its status as a fashion hub. We believe that the city’s discerning clientele will appreciate the craftsmanship, quality, and style that Tasva is known for,” added Mukul.
Harshvardhan Rane said, “It’s a special feeling to be here in Kolkata, especially with Durga Puja just around the corner. The festival holds such cultural significance, and I believe Tasva’s collection is perfect for the celebrations. Whether it’s for Pujo or a wedding, Tasva’s outfits allow men to celebrate in style without compromising on comfort”.
Tasva has become a renowned name across India, with a presence in major cities and a reputation for quality and craftsmanship. Whether it’s Pujo, wedding, or any special occasion-Special days deserve a Tasva!
Tasva is dedicated to offering classy and comfortable Indian wear. With a strong emphasis on craftsmanship and contemporary style, it is redefining Indian wear for the modern man. The brand’s products are available at Tasva stores across India and online at the brand’s official website.
ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs 13,996 cr spanning a retail space of 11.9 million sq. ft. (as of March 31, 2024).
