For over 60 years, Liberty Shoes has crafted footwear for style-conscious individuals worldwide. They offer footwear for everyone, from school and sports shoes to ballerinas and slip-ons, corporate formals, and casuals.
Brand Overview
Founded in 1954, Liberty Shoes has been fashioning footwear for over 70 years for style-conscious people around the globe. The brand figures among the world’s top 5 manufacturers of leather footwear producing more than 50,000 pairs a day using a capacity of more than 3 lakh square feet of leather per month. Liberty has been fashion-driven and caters to quality-seeking customers in over 25 countries including major international fashion destinations like France, Italy, and Germany.
With a commitment to quality and craftsmanship in the footwear industry, Liberty Shoes has evolved into a brand synonymous with comfort, style, and innovation. They have expanded their presence and product offerings to meet the diverse needs of their customers over the years.
Product Offerings
Liberty Shoes stands out in the footwear industry due to its unwavering focus on quality, innovation, and customer satisfaction. With this mission at the forefront, the brand offers a diverse range of footwear including formal, casual, sports, and lifestyle shoes. They offer an extensive range of SKUs catering to different preferences and occasions for their diverse customer base.
Currently, sports and lifestyle footwear are Liberty Shoes’ fastest-moving category among their various categories.
The brand is also looking to expand in sustainable and eco-friendly footwear due to the growing demand for environment-friendly products.
Product Development
With a deep understanding of consumer preferences, Liberty Shoes approaches design and development with utmost care. The brand strives to bring forth designs that are not only fashionable and creative but also aligned with comfort and functionality. Selecting materials is a meticulous process for them with a keen focus on durability, comfort, and aesthetics. Rigorous quality checks at every stage of manufacturing ensure that their products meet the highest standards.
The brand is incorporating innovative features like advanced cushioning technologies, breathable materials, and ergonomic designs to enhance the overall comfort and performance of its footwear.
Market Presence
Liberty Shoes is taking a multi-pronged approach to reach customers. Their physical stores provide a broad reach, while their online presence offers features like online ordering, in-store pickup, and virtual try-ons for a seamless experience. They leverage digital platforms to personalise recommendations, offer virtual assistance, and create engaging content. Their marketing focuses on product innovation, social media engagement, and campaigns that reflect the brand’s values. By targeting a wide range of age groups seeking quality footwear, Liberty Shoes builds customer loyalty through programs, exclusive offers, and personalised communication.
Expansion Plans
Liberty Shoes is set to explore new geographies with a focus on tier II and beyond markets, with a continued emphasis on online growth. Their vision is to innovate continuously and adapt to changing consumer preferences.
Sustainability
Liberty Shoes prioritises sustainability by using eco-friendly materials and implementing recycling initiatives throughout its production process. They are committed to minimising their environmental impact and actively reducing their carbon footprint.
The Future
Liberty Shoes acknowledges the challenges of a competitive market and ever-changing consumer tastes. They plan to stay ahead by being adaptable, creating innovative products, and keeping the customer at the forefront. They see a bright future for the Indian footwear industry due to the country’s growing aspirations and consumption. Rising trends in sustainability, personalisation, and tech-driven convenience further bolster this optimism. The industry’s biggest shift is expected to be a growing focus on eco-friendly practices, aligning with consumers’ increasing environmental awareness.
