South Korean skincare brand Laneige that enetered India in 2019, has broadened its footprint in the country with its recent launch at Sephora. The launch event, hosted at Nexus Select CityWalk Mall in New Delhi, showcased Laneige’s hydration-focused products, now available through both physical and online Sephora stores in the Indian market.
“Laneige has launched its products in Sephora’s physical & online store for the first time as part of its omni-channel expansion strategy. As we continue to expand our offline reach through multi-brand outlets, we aim to complement our strong online presence and provide customers with multiple touchpoints to experience the essence of Laneige,” Paul Lee, Country Head, Amore Pacific India, said.
The launch featured Laneige’s Lip Care line, including new flavours of Lip Balms and mini Lip Sleeping Masks. The event showcased the brand’s commitment to delivering products designed for hydration and skin health.
“We are thrilled with the debut of Laneige Skin Superheroes at Sephora. Sephora is one of the favorite shopping spots for the beauty enthusiast & our presence here will allow us to engage with customers in new and innovative ways,” Mini Sood Banerjee, Assistant Director & Head of Marketing, Amore Pacific India, added.
Laneige specialises in advanced moisture research and water-based ingredients for rapid, visible results. Their hydration-packed products penetrate deeply to nourish and rejuvenate the skin, ensuring a plumper, brighter complexion. Utilising technology, Laneige’s range addresses various skin concerns, offering effective solutions to unlock skin’s full moisture potential.
