Newly-launched fashion brand Savana has achieved a significant milestone with its ‘ONE RUPEE ONE IMPACT’ campaign. Offering all items for just Rs 1, the campaign quickly gained traction, leading Savana to become the most downloaded app in India within 24 hours. The campaign resulted in over 1 million downloads within three days and reached more than 40 million people organically.
As part of the campaign, Savana donated ₹1 million from the proceeds to Teach for India, an NGO focused on providing quality education to underprivileged children across the country.
The viral outcome of the campaign is a testament to Savana’s trendsetting position and growing influence in the fashion world, as well as its keen alignment with what motivates younger, digitally-native consumers.
Rahul Dayama, Partner at Savana, expressed his excitement stating, “Savana is revolutionising fashion for today’s youth with real-time trends, interactive style tips, and a personalised shopping experience. The extraordinary success of our Rs 1 sale campaign is a testament to our deep connection with our audience.”
Savana is a rapidly growing fashion platform based in London, delivering trend-forward apparel and accessories. The brand emphasises inclusivity and affordability, ensuring accessibility to the latest styles for a diverse audience.
