American multinational beauty company Coty Inc. has announced the launch of adidas Sports Fragrances in India in collaboration with distributor Beauty Concepts Pvt. Ltd. One of the world’s largest beauty companies, Coty Inc. has a portfolio of iconic brands across fragrance, colour cosmetics, and skin and body care.
The new launch introduces a revamped range of products designed to cater to the needs of individuals who embrace an active lifestyle. The collection includes Eau de Toilettes (EDTs), deodorants, and shower gels tailored for active individuals.
The range also emphasises sustainability, featuring vegan formulations and recyclable packaging aligning with the ethos of responsible consumption and environmental consciousness.
The revamped adidas bodycare range is designed for the ‘Everyday Mover,’ offering long-lasting scents enriched with natural essential oils.
“We are thrilled to bring the adidas Sports Fragrances to India, offering consumers a unique olfactory experience that complements their active lifestyles,” said Rizwan Mulla, Business Development Director, Coty India. “With this new range, we aim to inspire and empower individuals to embrace movement, wellness, and self-expression.”
This launch marks Coty’s continued expansion in the Indian market, leveraging its expertise in crafting iconic scents and beauty products. Adidas Sports Fragrances will be available at leading retailers nationwide, including Shoppers Stop and Nykaa.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, colour cosmetics, and skin and body care. They serve consumers around the world, selling prestige and mass market products in more than 125 countries and territories.
