UK-based fashion retailer NEXT has granted distribution and management rights to Myntra Jabong Pvt. Ltd. This partnership empowers Myntra to distribute NEXT’s diverse range of products and expand its omnichannel presence in India.
NEXT boasts over 700 wholly owned and franchise stores worldwide, solidifying its position as the UK’s largest fashion retailer. Under this agreement, 8-10 NEXT stores are slated to open across key Indian cities in the initial years, further enhancing NEXT’s accessibility to Indian consumers. The association also opens avenues for Myntra to introduce other NEXT-owned brands to the Indian market, alongside a robust online presence on Myntra’s platform.
“We are hugely excited to be working with Myntra in one of the world’s fastest-growing markets and very much look forward to seeing what can be achieved together,” Simon Wolfson, NEXT Chief Executive said.
This development strengthens Myntra’s portfolio of internationally licensed brands and underscores its dedication to offering diverse fashion choices to its customers.
NEXT plc (LON: NXT) is a FTSE 100 company headquartered in Leicester, England, renowned for its classic contemporary styles and exceptional quality. With around 460 stores in the UK and Eire and a significant online presence in over 70 countries, NEXT offers a wide array of fashion, home, and beauty brands alongside its own label.
