Nykaa, the renowned Indian beauty retailer, unveiled its inaugural beauty retail outlet, Nysaa, in Dubai on March 1, 2024. This landmark venture emerged through a strategic alliance with the esteemed retail giant of the Gulf Cooperation Council (GCC), Apparel Group.
Nestled within the vibrant City Centre Mirdif in Dubai, the Nysaa Beauty Store sprawls across 2,436 square feet, offering an extensive selection of over 150 international brands and a staggering collection of more than 10,000 products.
Enthusiasts of beauty and glamour are treated to a lavish array of distinguished brands like Kylie Cosmetics, Kay Beauty, Stila, and Ralph Lauren gracing the shelves, ensuring a meticulously curated and world-class shopping experience for all patrons.
Beyond mere commerce, the store is designed to be a sanctuary of beauty expertise, with skilled beauty advisors on hand to offer personalized assistance, tailoring the shopping journey to the unique preferences of each customer. Moreover, the Nysaa Booth within the store serves as a dynamic space for content creation, inviting shoppers to unleash their creativity and showcase their beauty styles.
The grand inauguration ceremony saw the presence of key luminaries, including Falguni Nayar, the Executive Chairperson, Founder & CEO of Nykaa; Sima Ganwani Ved, the Founder & Chairwoman of Apparel Group; Selina Ved, the Founder NESSA & Director Nysaa; and Rozita Rashid Norouzi, the CEO Nysaa.
Looking ahead, the ambitious expansion plan outlines the establishment of 100 Nysaa stores within the GCC region over the next five years, symbolizing a bold stride toward beauty accessibility and innovation, according to a report on CNBC TV 18.
“We are going international! In partnership with the Apparel Group, we inaugurated the very first Nysaa store in Dubai at the City Centre Mirdif! This store seamlessly blends our excellence in beauty with the retail expertise of the Apparel Group in the GCC. We’re excited to present a thoughtfully curated shopping experience for the beauty enthusiasts of Dubai! BeautyBeyondBorders,” Nykaa announced on LinkedIn.
Established in 2012 by Indian entrepreneur Falguni Nayar, Nykaa commenced its journey as a digital-first omni-channel beauty platform. Today, Nykaa operates an array of store formats, ranging from the luxurious Nykaa Luxe to the chic Nykaa On Trend and the convenient Nykaa Kiosks, ensuring that it caters to diverse preferences and lifestyles.
