Mumbai-based fashion and beauty retailer Nykaa has marked a significant milestone by unveiling its 175th retail store in Mumbai. Spanning an expansive 2,500 square feet of opulent retail space, the recently inaugurated Nykaa Luxe store is nestled on the bustling Linking Road at Bandra.
This two-story store is offering cutting-edge amenities such as skin consultation facilitated by state-of-the-art analyzer technology and an Aveda dry bar specializing in lavish hair treatments. Moreover, the presence of Dyson hair styling further accentuates the commitment to offering unparalleled luxury.
“Each new store stands as a testament to our focus on redefining the art of retailing. Since our first store opened a decade ago, our retail footprint has proven to be a vital channel in democratising access to beauty, especially internationally renowned brands, across India,” said a Nykaa spokesperson.
The Nykaa Luxe store boasts an impressive array of prestigious brands, including the likes of Charlotte Tilbury, Urban Decay, Kay Beauty, Nykaa Cosmetics, The Ordinary, Kiehl’s, Murad, Dr. Barbara Sturm, YSL Beauty, MAC, Estee Lauder, Lancome, Carolina Herrera, Benefit Cosmetics, and Laneige, ensuring that every beauty enthusiast finds solace in its offerings.
Established in 2012 by Indian entrepreneur Falguni Nayar, Nykaa commenced its journey as a digital-first omni-channel beauty platform. Over the years, its evolution has been remarkable, with the inauguration of its inaugural offline store at Terminal 3 of Delhi’s Indira Gandhi International Airport in 2014 marking a pivotal moment. The subsequent introduction of Nykaa Fashion and Nykaa Man in 2018 further broadened its horizons, cementing its status as a frontrunner in beauty and fashion.
Today, Nykaa operates an array of store formats, ranging from the luxurious Nykaa Luxe to the chic Nykaa On Trend and the convenient Nykaa Kiosks, ensuring that it caters to diverse preferences and lifestyles.
