Renowned fashion designer Michael Kors is excited to reveal the Spring/Summer 2024 Michael Kors Collection through a captivating ad campaign shot in the picturesque backdrop of Capri, Italy. The campaign, lensed by the Dutch duo Inez van Lamsweerde and Vinoodh Matadin, features Italian supermodel Vittoria Ceretti exploring the charming island, a beloved destination for Michael Kors himself. The visuals, captured at La Fontelina and a luxurious Italian villa along the Via Tragara, beautifully convey the essence of wanderlust and the collection’s theme of barefoot glamour.
“This season, we’re taking everyone on holiday,” says designer Michael Kors. “It’s about the transcendent joy of getting away. And for me, there’s nothing in the world like an escape to Capri, which has style, history and breathtaking nature.”
In the Spring/Summer 2024 collection, Kors presents a streamlined romance through short and leggy silhouettes as well as soft, floor-sweeping designs. The selection includes fluid goddess gowns, side-slashed skirts, and breezy caftans. Empire dresses with raised waistlines, flowing chiffon and lace skirts paired with sleek bodysuits dominate the collection. The campaign showcases makeup tints, crisp black and white, and glimmering metallic tones. The images highlight an array of flat shoes, from barely there sandals to strappy gladiators, complemented by an artisanal hand-woven bucket bag inspired by Jane Birkin’s iconic style. For the jet-setter, the collection features ready-to-travel messenger bags, shoulder bags, and accessories.
The global campaign is set to premiere on social media platforms, digital outlets, and traditional outdoor media placements. Select spring issues will also feature print ads, bringing the allure of Michael Kors’ Spring/Summer 2024 Collection to fashion enthusiasts worldwide.
Michael Kors, an acclaimed designer of luxury accessories and ready-to-wear, unveils a diverse range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens. From accessories and ready-to-wear to footwear, wearable technology, watches, and fragrances, Michael Kors’ namesake company, established in 1981, is synonymous with luxury and style. With digital flagships across North America, Europe, and Asia, Michael Kors offers customers a seamless omni-channel experience, showcasing his creations in the most prestigious cities worldwide.
